Privacy Policy

1. Introduction

Welcome to the seru77 Privacy Policy. seru77 ("we," "us," "our," or the "Platform") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains what personal data we collect from users ("you," "your," or "Player") of our online sportsbook, casino, and lottery services, including togel (Indonesia's traditional numbers lottery), how we use that data, who we share it with, and what rights you have regarding your personal information.

By creating an account, using our services, or visiting our website at https://seru77.cam, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein. If you do not agree with any part of this Privacy Policy, you must immediately discontinue use of seru77 services.

This Privacy Policy should be read in conjunction with our Terms and Conditions and Responsible Gaming policies, which govern your use of the Platform. Where there is a conflict between this Privacy Policy and other policies, the terms of this Privacy Policy shall prevail with respect to data protection matters.

2. Data Controller Information

For the purposes of applicable data protection laws, seru77 acts as the data controller responsible for the personal information collected through our Platform. As the data controller, we determine the purposes and means of processing your personal data and are responsible for ensuring compliance with applicable privacy regulations.

If you have questions, concerns, or requests regarding your personal data or this Privacy Policy, you may contact our Data Protection Officer at [email protected] or through our 24/7 live chat support available on all pages of our website.

3. Information We Collect

seru77 collects several categories of personal information necessary to provide our services, maintain account security, comply with legal obligations, and improve user experience. The types of information we collect include:

3.1 Information You Provide Directly

When you register an account with seru77, you provide us with personal information including:

• Identity Information: Full legal name, date of birth, gender, nationality, and government-issued identification number (Indonesian national identity card or KTP number, passport number)
• Contact Information: Email address, telephone number, residential address, postal code, and city of residence
• Account Credentials: Username, password (stored in encrypted form), and security questions/answers
• Financial Information: Bank account details (bank name, account number, account holder name), e-wallet account information (OVO, DANA, GoPay, ShopeePay, LinkAja), and payment transaction history
• Verification Documents: Copies of identification documents (KTP, passport), selfie photographs holding identification, proof of address documents, and any additional documentation required for enhanced due diligence
• Communication Records: Contents of messages sent through our customer support channels (live chat, email, WhatsApp), feedback forms, and complaint submissions

3.2 Information Collected Automatically

When you access and use the seru77 Platform, we automatically collect certain technical and usage information, including:

• Device Information: Device type, operating system, browser type and version, screen resolution, device identifiers (IMEI, MAC address), and mobile network information
• Connection Information: IP address, internet service provider, geographic location (country, region, city derived from IP address), time zone settings, and connection timestamps
• Usage Data: Pages visited, features used, games played, time spent on platform, click patterns, navigation paths, referral sources, and session duration
• Transaction Data: Betting history, deposit amounts and methods, withdrawal requests and processing, bonus claims, wagering activity, win/loss records, and account balance changes
• Cookies and Similar Technologies: Information collected through cookies, web beacons, local storage, and similar tracking technologies (see Section 10 for details)

3.3 Information from Third Parties

In certain circumstances, we may receive information about you from third-party sources, including payment processors who verify your payment method, identity verification services that confirm your age and identity, fraud prevention services that assess risk, game providers who supply usage data, and publicly available databases used for regulatory compliance and due diligence purposes.

4. How We Use Your Information

seru77 uses your personal information for the following purposes:

4.1 Account Management and Service Provision

• Creating and maintaining your user account
• Processing registrations and verifying your identity (KYC compliance)
• Authenticating logins and maintaining account security
• Processing deposits, withdrawals, and financial transactions
• Crediting winnings and bonuses to your account
• Providing access to sports betting, casino games, and lottery services
• Maintaining accurate records of your betting activity and transaction history

4.2 Legal and Regulatory Compliance

• Verifying that you meet eligibility requirements (age 21+, residency in permitted jurisdictions)
• Complying with anti-money laundering (AML) regulations and know-your-customer requirements
• Detecting and preventing fraud, money laundering, and other illegal activities
• Responding to legal requests from law enforcement and regulatory authorities
• Maintaining records required by gaming regulations and financial regulations
• Enforcing our Terms and Conditions and protecting our legal rights

4.3 Customer Support and Communication

• Responding to your inquiries, questions, and support requests
• Sending account notifications, transaction confirmations, and security alerts
• Providing updates about service changes, new features, and platform maintenance
• Resolving disputes and investigating complaints
• Conducting customer satisfaction surveys (with your consent)

4.4 Marketing and Promotions (With Consent)

• Sending promotional offers, bonus notifications, and special event announcements via email or SMS (only if you have opted in)
• Personalizing marketing communications based on your preferences and activity
• Informing you about VIP program tier upgrades and exclusive benefits
• Providing information about new games, features, and services that may interest you

4.5 Platform Improvement and Analytics

• Analyzing user behavior to improve website functionality and user experience
• Conducting research and statistical analysis to understand player preferences
• Testing new features, games, and platform enhancements
• Monitoring platform performance, identifying technical issues, and optimizing speed and reliability
• Generating aggregated, anonymized reports for internal business purposes

4.6 Security and Fraud Prevention

• Monitoring for unusual account activity, suspicious betting patterns, and potential security breaches
• Detecting and preventing account takeover, identity theft, and payment fraud
• Blocking access from restricted jurisdictions and enforcing geographic limitations
• Identifying and preventing bonus abuse, collusion, and other violations of our Terms
• Protecting the integrity of our games and ensuring fair play for all users

5. Legal Basis for Processing

Under applicable data protection laws, seru77 processes your personal information based on the following legal grounds:

• Contractual Necessity: Processing is necessary to perform our contract with you (providing gambling services as outlined in our Terms and Conditions)
• Legal Obligation: Processing is required to comply with legal and regulatory obligations, including AML/KYC regulations, age verification requirements, and tax reporting
• Legitimate Interests: Processing is necessary for our legitimate business interests, such as fraud prevention, platform security, service improvement, and internal analytics, provided these interests do not override your fundamental rights and freedoms
• Consent: For marketing communications and non-essential cookies, we rely on your explicit consent, which you may withdraw at any time

6. Information Sharing and Disclosure

seru77 does not sell your personal information to third parties. However, we may share your data with the following categories of recipients for the purposes described in this Privacy Policy:

6.1 Service Providers and Business Partners

• Payment Processors: Banks, e-wallet providers, and payment gateways that process your deposits and withdrawals (BCA, BRI, BNI, Mandiri, OVO, DANA, GoPay, ShopeePay, LinkAja)
• Game Providers: Third-party software companies that supply casino games, live dealer games, and sports betting platforms (Evolution Gaming, Pragmatic Play, PG Soft, Microgaming, NetEnt, Spribe)
• Identity Verification Services: Specialized providers that verify your age, identity, and address during KYC processes
• Customer Support Tools: Platforms that power our live chat, email support, and ticket management systems
• Cloud Hosting Providers: Companies that host our servers and store data securely
• Analytics Providers: Services that help us understand user behavior and improve platform performance

All service providers are contractually obligated to protect your data, use it only for specified purposes, and comply with applicable data protection laws.

6.2 Legal and Regulatory Authorities

We may disclose your personal information to government agencies, law enforcement, regulatory bodies, and courts when required by law or legal process, when necessary to respond to lawful requests for information, to protect our legal rights and property, to investigate fraud or security incidents, or to comply with gaming licensing requirements.

6.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred to the acquiring entity or successor organization, subject to the same privacy protections outlined in this policy.

7. Data Security Measures

seru77 implements robust technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction:

• Encryption: All data transmitted between your device and our servers is protected by 256-bit SSL/TLS encryption, the same standard used by banks and financial institutions
• Secure Storage: Personal data is stored on secure servers with restricted access, firewalls, and intrusion detection systems
• Password Protection: Your password is hashed and salted using industry-standard cryptographic algorithms; we never store passwords in plain text
• Access Controls: Only authorized personnel with legitimate business needs can access personal data, and all access is logged and monitored
• Regular Audits: We conduct periodic security assessments, vulnerability testing, and compliance audits
• Employee Training: Staff members are trained on data protection principles and confidentiality obligations
• Incident Response: We maintain procedures to detect, respond to, and report security breaches in accordance with legal requirements

While we implement industry-leading security practices, no method of transmission or storage is 100% secure. You are responsible for maintaining the confidentiality of your login credentials and for notifying us immediately if you suspect unauthorized account access.

8. Data Retention

seru77 retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods vary based on data type:

• Account Information: Retained for the duration of your active account plus 5 years after account closure to comply with gaming regulations and financial record-keeping requirements
• Transaction Records: Retained for 7 years to meet tax, AML, and financial reporting obligations
• Identity Verification Documents: Retained for 5 years after account closure as required by KYC regulations
• Customer Support Communications: Retained for 3 years for quality assurance and dispute resolution purposes
• Marketing Consent Records: Retained until you withdraw consent or close your account
• Usage and Analytics Data: Aggregated and anonymized after 2 years; individual-level data deleted

After the applicable retention period expires, personal data is securely deleted or anonymized so that it cannot be associated with you.

9. Your Privacy Rights

Under applicable data protection laws, you have the following rights regarding your personal information:

• Right of Access: You may request a copy of the personal data we hold about you
• Right to Rectification: You may request correction of inaccurate or incomplete personal data
• Right to Erasure: You may request deletion of your personal data, subject to legal retention obligations
• Right to Restriction: You may request that we limit the processing of your personal data in certain circumstances
• Right to Data Portability: You may request your personal data in a structured, machine-readable format
• Right to Object: You may object to processing based on legitimate interests or for direct marketing purposes
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time without affecting prior processing

To exercise any of these rights, contact our Data Protection Officer at [email protected] or through live chat. We will respond to verified requests within 30 days. You also have the right to lodge a complaint with a data protection supervisory authority if you believe your rights have been violated.

10. Cookies and Tracking Technologies

seru77 uses cookies and similar tracking technologies to enhance your experience, maintain session security, remember your preferences, and analyze platform usage. Cookies are small text files stored on your device that help us recognize you on subsequent visits.

Types of Cookies We Use:

• Essential Cookies: Required for basic platform functionality, authentication, and security; cannot be disabled
• Performance Cookies: Collect information about how you use our platform to help us improve performance and user experience
• Functional Cookies: Remember your preferences (language, display settings) to provide a personalized experience
• Analytics Cookies: Help us understand user behavior through aggregated statistics (these do not identify you personally)

You can control cookies through your browser settings. Note that disabling essential cookies may prevent you from accessing certain platform features. For more information about managing cookies, visit your browser's help documentation.

11. International Data Transfers

Your personal information may be transferred to, stored in, and processed in countries other than Indonesia, including jurisdictions where data protection laws may differ from those in your country of residence. When we transfer data internationally, we implement appropriate safeguards such as standard contractual clauses, data processing agreements, and encryption to ensure your information remains protected to the standards outlined in this Privacy Policy.

12. Children's Privacy

seru77 services are strictly intended for individuals who are 21 years of age or older. We do not knowingly collect personal information from anyone under the age of 21. If we discover that we have inadvertently collected information from a minor, we will promptly delete that information and terminate the associated account. Parents or guardians who believe their child has provided personal information to seru77 should contact us immediately at [email protected].

13. Changes to This Privacy Policy

seru77 reserves the right to update this Privacy Policy at any time to reflect changes in our practices, legal requirements, or service offerings. When we make material changes, we will update the "Last Updated" date at the top of this page and notify active users via email or prominent notice on our platform. Your continued use of seru77 services after such changes constitutes acceptance of the updated Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your data.

14. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us through any of the following channels:

• Email: [email protected]
• Live Chat: Available 24/7 on all pages of https://seru77.cam
• WhatsApp: Available through customer support portal
• Subject Line: Please include "Privacy Inquiry" or "Data Protection Request" for faster routing

Our customer support team is trained in data protection matters and can assist with privacy questions in both Indonesian and English. For formal data subject requests (access, erasure, etc.), we may require identity verification to protect your information from unauthorized disclosure.